By Peggy Pico
The Women, Infants and Children (WIC) program provides low-income families who qualify with food vouchers.
Those vouchers will soon have double value when used to buy healthy foods, like fresh fruit and vegetables.
The incentive idea comes from the California Endowment, a statewide health foundation.
Tony Iton, M.D., J.D., is senior vice president at California Endowment. He said the value vouchers are an incentive for people in low income areas to make healthier choices.
[Disclosure: Speak City Heights is funded by the California Endowment.]