He Loves His Country, and His Cars

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Photo credit: Sam Hodgson

Voiceofsandiego.org’s Sam Hodgson has been surveying El Cajon Boulevard with his camera this year for a photo series called “Tales From the Boulevard.” Today he featured Dave Meyer, who has been “doing surgery on American engines for close to five decades.” His service garage on the border of Corridor and Normal Heights is a gleaming bastion for Corvette enthusiasts, even after 20 years on the Boulevard.

“Meyer’s American Dream hasn’t always been so idyllic. Like so many businesses, he’s struggled to weather the recession. And he’s done so while selling and servicing a luxury item.“‘It’s been tough,’ he says. ‘There’s been days where the phone hadn’t rung and you call yourself on the other line to see if the phone still works.’

“He survived, he says, by employing new marketing techniques. He passes out business cards at car shows and started a website for his business — recognition that as America changes, so must he.”

Click here to read more about Meyer and see more photos

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