New business is popping up on an empty lot in City Heights.
The Fair@44 pop-up food market on the corner of El Cajon Boulevard and 44th Street launched last year. Part of the plan was to have the outdoor market serve as a launchpad for new food vendors.
It took some time, but the international market, which happens every Wednesday and some Saturday evenings, is now home to a handful of first-time food vendors.
Jardel Silva is the owner of Gaucho Grilling and Bonfim Seafood, a tent at Fair@44 that sells street-style Brazilian food and is known for its fish stew and grilled meat,